Digital First and Your Brand

As Healthcare moves from traditional brick-and-mortar to virtual care, whether you’re ready or not, now is the time to transform to Digital First thinking. Why you ask? The answer is fundamental: consumers are visiting your websites and mobile apps long-before visiting your doctor’s offices and facilities.

How your website and (now almost more importantly) your mobile app perform is a direct reflection on your brand. And it’s not always about colors, icons, graphics, and white-space.

If their first experience with you is through digital, as most are, and it leaves them confused, frustrated, and unsure of what to do next, what does that say about what they will experience in person? How will the broken links, cosmetic flaws, slow page loads, and jargony content reflect on the outstanding medical care you provide?

Prior to Covid-19, health providers began offering telehealth services, but the increase in online visits, audio visits, and video visits really took off during the pandemic, especially for primary care and behavioral health. And with government rules relaxing on previously restricted methods of delivering care (e.g. medications and new patients visits), along with emerging health plan products that offer Virtual Care plans, the delivery of care is most definitely “digital first”. In fact, today virtual care eclipses in person primary care visits making it crucial that your members (and patients) first impression be one of quality, value, and trust.

No matter where you are with your Digital First transformation, the first step is to evaluate your current digital experience for the opportunities that are sure to exist to shore up your digital brand.