AI: THE ICK FACTOR
Are healthcare consumers ready for artificial intelligence?
AI has the potential to revolutionize healthcare by improving diagnosis, treatment, and patient outcomes, while also reducing costs and increasing efficiency. The healthcare industry is poised for a massive technology revolution using AI. Here are some ways AI is being used in healthcare:
- Medical image analysis
- Disease prediction and prevention
- Chatbot/Conversational AI
- Remote monitoring
On the heels of a very concerning experience of a journalist with Bing’s AI chatbot, and given my last post was on the generative power of using technology to help consumers get answers in a very dynamic way, I feel it’s important to talk about the “ick” factor.
AI relies on big data. It has the potential to provide personalized and actionable insights that can help individuals make informed decisions about their health, and ultimately lead to improved health outcomes.
By analyzing a patient's health records, including medical history, genetics, and lifestyle factors, AI algorithms can recommend personalized nutrition plans, physical activity goals, sleep recommendations, strategies for managing stress, and condition management.
What can go wrong?
Big data analytics can sometimes feel invasive to consumers. Concerns about privacy, security, how data is being used and shared. Feelings of being judged, overwhelmed.
My philosophy about AI is pretty simple – it has the power to transform the way in which we meet the needs where gaps exist, where inventions are nearing end of life, or current methods for production are becoming too cost prohibitive to sustain.
My best advice: Find the moments that matter and dry it out. Don’t weaponize what you CAN do with the big data you have, and instead, focus on the way you can help a member without sneaking into their personal health information. It might be as simple as guiding the member through an experience of their choosing, and offering a choice of telehealth as an option.
Most importantly, start your AI campaigns slowly, with consent, learn from them, and allow members to opt out of this. The last thing you want is to erode the brand trust you’ve built.
Written in partnership with ChatGPT. Image created using Canva AI. #technology #healthcare #artificialintelligence #bigdata